Tourism is roughly 7 % of Morocco’s GDP, and in mountain valleys like Imlil or Aït Bougmez it is closer to everything. That makes how a trip is structured a bigger deal than whether it advertises itself as sustainable.
Our rules are boring but they work. Every guide is from the region they guide in. Every overnight is in family-run accommodation rather than a chain. Lunches are booked in village cooperatives, not at highway stops that pay commissions to drivers.
We cap group sizes at 8 to 16 depending on the trip. Above that, a village visit stops being a visit and becomes an event that the village has to manage.
On water: every vehicle carries a 20 L refill container, and we hand out steel bottles at the start of multi-day trips.
None of this makes travel carbon-neutral, and we do not claim it does. It does mean that when you spend 3,000 DH on a desert trip, most of it lands in the province you visited rather than in a booking platform’s margin.
